Chargement de LUMI K...
K-Beauty is today a global reference, but its roots go back centuries of Korean skincare tradition.
During the Joseon period (1392–1897), Korean women used natural ingredients: rice powder, camellia oil, medicinal plant extracts passed down through generations.
The 1980s saw the birth of major Korean brands like Amore Pacific. The introduction of hyaluronic acid and BB creams revolutionized the beauty market globally.
The hallyu (Korean wave) propelled K-Beauty onto the international scene. 10-step routines, essences, ampoules and sheet masks became staples worldwide.